I've been quite conflicted over this review. Being passionate about VHS has me wanting to find some profound criticism over a documentary covering a wide variety of aspects of the format's history and current subculture. However; Josh Johnson's scattershot Rewind This! is sadly a letdown. None of the topics are explored to any in-depth extent, lending to a presentation that seems targeted to those who're just amazed there's any interest in the video relic today.
Being comprised solely of interviews, one gets the impression it was a struggle to snitch responses together as they often don't quite follow the topic at hand. At one turn, we're hearing ninja flicks on Hong Kong tapes from Japanese producer Yoshinori Chiba and then director Frank Henenlotter bitching about aspect ratios in a loose portion about distributor oddities during the video boom. While never uninteresting, this approach makes everything seem unfocused with information that could help round out each portion never presented. A host might have smoothed this persistent issue, maybe something in a cheap shot-on-video vein like Cameron Mitchell's goofy appearance in Terror on Tape (1983).
Roy Frumkes, director of Street Trash (1987), comments throughout with a disdain for VHS being a LaserDisc aficionado. The LD format isn't explored which leaves his attitude unexplained to the uninitiated. There's a five minute segment devoted to the format in the deleted material on the DVD, but annoyingly a collector makes the ridiculous claim that the format is "very flawed" due to laser rot. While this is an issue, just like tape mold or DVD delamination, mention of this issue has no purpose in a small clip about a format that could support an entire documentary unto itself.
That's continually the deal with Rewind This!, a sloppy documentary that provides a long line of questions that usually aren't answered, especially if you've already an enthusiast. The majority of information and insight is easily available elsewhere and I don't find myself wanting to see this again. If you're unfamiliar with the recent nostalgic spike of interest in VHS, Rewind This! may be worth seeing, although active collectors may not pull much from the experience.