.their blog, it certainly doesn't feel that way in the wake of the lightening quick sell out of their inaugural VHS release of Ted Prior's SOV mammoth Sledgehammer earlier this morning. Despite staying up after midnight, then losing sleep, then checking every subsequent hour starting at 4 a.m. EST...the VHS had sold out by the time I spotted it (finally) for sale. It didn't help matters that the limited-to-one-hundred copies VHS was being sold last night at an Alamo Drafthouse screening with the remaining intended for online retail. Fair indeed.
Sour grapes much? Well, yes, it would have obviously been great to score a copy, but I'm upset for other dyed-in-the-wool video enthusiasts that now find themselves in the same boat. Many of us celebrated VHS when VHS wasn't cool. Toiling away the hours digging through mountains of dingy plastic and carefully measuring our online hunts like master chess players. We embrace the nostalgic reemergence of the format(s) as sought-after collector's items and I've yet to meet a fellow collector that wasn't willing to always lend helpful advice. This blog and others like it like hail dead technology most people balk at the very mention of. It would be nice to get thrown a bone every now-and-again for our shared efforts (thanks again to Dark Sky Films and MPI for unleashing House of the Devil on easily obtainable VHS).
And don't get me wrong, I'm not aiming my gripes at collectors that managed to beat the fray and purchase a copy from Mondo. That's great and I only wish I could join in on the excitement. The thing is you just know a portion were purchased as nothing more than eBay fodder given the rabid tape market. In fact, copies are already appearing on the auction giant. All I can say is that I hope you choke on that big fat celebratory steak from your winnings. May you never know the passion and award of analog.
At the end of the day, such is life and such is the nature of the beast concerning ultra-limited anything. I'll just kick back with my genuine World Video Pictures Betamax and approach future Mondo Video releases with vastly less anticipation and enthusiasm. I'm not wasting another day worrying about whenever Mondo gets around to putting another up for sale. After all, what's the fun in "artificial" video elusivity?